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Like 75% of American women, Ronnie Citron-Fink colored her hair. Yet as an environmental journalist, she knew all those unpronounceable chemical names on the back of the hair dye box were far from safe.

So Ronnie decided to ditch the dye and go in search of answers. What are the risks of hair dye? Are there safer alternatives? Will I still feel like me when I have gray hair?

True Roots follows her journey from dark dyes to a silver crown of glory, from fear of aging to embracing natural beauty. Along the way, women of all ages can learn to protect themselves from dangerous products and discover a new hair story—one built on individuality, health, and truth.

"True Roots illuminates what every woman needs to know about the impact of hair dye—from the damage to our bodies and the environment to its reinforcement of impossible beauty standards. This book is a refreshing and honest revelation."
Lisa Congdon, Editor, "A Glorious Freedom: Older Women Leading Extraordinary Lives"

Download Chapter 5: Who's Looking Out for Us? here or read it below.